If you can believe it, this was my first trip to the NYC Vegetarian Food Festival, now in it’s 4th year. And yes, I have been missing out. Each year this festival brings in loads of food vendors showcasing their tasty new products. Additionally there are many inspiring nonprofits in attendance, and an impressive roster of speakers. I won’t have the chance to go in depth on the festival background or the important organizations there this past weekend, but please stop over to the VFF’s website for more info.
With scores of vendors, I can hardly review all of the products but I’m going to rave the pants off quite a few standouts!
1. Marty’s Fast Foods
I was barely in the doors when the sweet & tangy aroma of barbeque beckoned. It wafted into the main space trumping every other marvelous scent. We were basically getting a contact high.
Just inside the main entrance, a mob of hungry festivalgoers thronged around the Marty’s Fast Foods stand, a restaurant set to open soon in our town. My mom’s mantra, “Don’t buy the first thing you see” echoed in my brain as it often does, (did anyone else’s mom say that too?) but an hour later, my nose kept pulling me back to those drumsticks. And after hearing several superlative reviews from friends, I plunked down $3 for 2: one BBQ and one Buffalo. Best $3 ever spent! At least in recent memory.
The drumstick itself was really succulent. Not even remotely dry like some of the plant-based chickens of old. There’s a crunchy coating that isn’t at all greasy, all smothered in a just-sweet enough, tangy barbeque sauce. It was truly heavenly. The Buffalo flavor was also pretty good, but I preferred the sweet vs savory richness of the BBQ sauce. (Incidentally, the Buffalo drumstick was generally served with a Bleu cheese dressing, but I was never a fan of cheese, even the plant-based variety, so I passed on that.)
Just next to Marty’s was some of the most dangerous stuff at the Festival. I’ve been reading about DF Mavens for months now- they’re slated to open a store in the East Village soon. But this was my first opportunity to try their product. Nothing could have prepared me for the deliciousness that awaited. This is the ice cream to end all ice creams. Creamy and rich with incredibly intense flavors, it’s just an inspiration.
Perhaps I should have been a bit shy about trying 6 flavors, particularly when dozens of drooling customers awaited their own samples. But alas, shyness has never been my strongpoint. DF Mavens makes both almond milk based and coconut milk based varieties- of the former I sampled the Mocha Almond chip, Chocolate Almond Fudge, and Mint Almond Cookie. All were incredibly tasty, with a rich and intense chocolate flavor. I also tried the coconut based Madagasacar Vanilla Bean as well as Chocolate. The vanilla was some of the most vanilla-y vanilla I’ve ever tasted. So much so that it challenges your idea of vanilla.
I’m going to be in big trouble when the store opens.
I’m late to the party here, as it’s been around for a year. But this stuff is addictive. The Aged White Cheddar popcorn tastes exactly like the Smartfood I binged on as a kid. But it’s not full of harmful dairy with all it’s saturated fat, cholesterol and carcinogens. The buttery flavor is also tremendous. Next time I see a movie, I’ll be smuggling some Earth Balance popcorn into the theater. The only problem is deciding which kind.
I’m somewhat ashamed that I’d never heard of Alchemy Creamery. They have some pretty unique flavors as you can see above- I had the honor of tasting the Salted Peanut butter and Marzipan. Both were incredible. Their ice cream has a rich mouthfeel without feeling too heavy. Super smooth and the flavors are intense. If I hadn’t eaten my weight in DF Maven’s minutes earlier I would have tried some more.
5. One Lucky Duck
I’m a big fan of macaroons, and also a macaroon snob. But I have to say, these are some of the best I’ve ever eaten. Perhaps even the best! I also tried a marzipan-esque, peanut buttery cookie (the striped one, above) that was also divine. By this point I could barely shove it in any longer but One Lucky Duck’s pastries were so damn good I took one for the team.
They have a store in the Chelsea Market, but I’ll try to forget this information stat.
6. Upton’s Seitan
I eat Upton’s all the time, it’s my seitan of choice. So there was really no need for me to sample any, but if there’s Upton’s seitan in the house, I’m going to have to eat it. I think I tried the Canadian Bacon and the seitan crumbles, the former of which I’d never tasted. Really delish. I can totally envision the bacon on a pizza, and the crumbles in chili or a tofu scramble. Or a lasagna. Or a savory pie. It’s versatile stuff. Oh, and I’ll have the opportunity to try it in any of these recipes since I pocketed about 10 coupons.
I tried plenty more, but I have to wrap up the food portion of our journey. Have a look at some of the other foods a bit further below, all of which you can get your hands on by visiting the exhibitor page.
There were plenty of talented speakers over the course of the weekend, but I purposefully planned my visit to coincide with Victoria Moran‘s talk. I had previously seen her speak at Farm Sanctuary – her energy, charismatic yet down to earth nature and of course her brilliant mind had a huge impact on the audience. Once again, Victoria brought it with an inspiring talk on staying vegan.
She touched on many interesting points regarding dedication as well as vegan recidivism. In addition to hearing her always enlightening perspective, I also learned a tremendously interesting fact- I never understood the mechanism behind dairy’s addictive nature. It actually contains addictive, morphine-like compounds called casomorphins. Casomorphins are protein fragments derived from any mammalian milk, it’s a strong incentive for infants to nurse. No wonder cheese is so addictive, all that casomorphin condensed into a brick- it’s like cocaine!
I wish I had recorded her whole talk, but you’ll just have to hear her for yourself someday, and read her newest hugely successful book, Main Street Vegan.
In case you’re not hungry yet, feast your eyes on some more food porn below. And get to New York next year for the 5th annual Vegetarian Food Festival!